You May Not Know It, But You Are Blogging for Two Crowds

Guest Contributor
Published: 04/06/2011
Posted by: RE Technology

Guest Contributor Chris Brogan says:

It strikes me that often times, we’re blogging for our colleagues and not our buyers. When I write a post that gets a lot of attention, it’s because it resonated with someone who does a similar job as me. While this is always wonderful and well-appreciated, it’s also dangerous, if you’re using your blog as a business lead generation tool.

In short, it’s important to know which crowd you’re writing for, and how you’re going to reach the right crowd with the right message.