Why You Need To Get on Google+ Now!

Zack Hanebrink
Published: 01/29/2012
Posted by: RET Staff

By now you’ve probably heard of Google+. If you haven’t, its Google’s new social network that came out last year. G+ is growing by leaps and bounds, nearly doubling its user base every few months and is now up to 90 million users! Yes, not quite Facebook numbers yet, but its projected to have 400 million users by the end of the year.

G+ is growing at a rapid rate and Google is promoting G+ extremely hard. The fact that Google is heavily promoting G+, in my opinion, is enough reason to at least establish a presence on the new network. Here’s why.

SEO Benefits

Google is incorporating G+ into all of its web platforms, search results, Gmail, YouTube, etc. They’re advertising G+ on TV as well. Make no mistake, they are serious about this new network!

There are many benefits to creating a profile and a business page on G+ from an SEO perspective. Google has incorporated G+ into its search engine results pages in several ways. It’s rumored that they are using +1’s in their algorithm as a ranking factor, they are including G+ personalization in the search engine results pages, and favoring G+ pages in search results.