Why the Web Is Helping, Not Hurting, Your Business

Suresh Srinivasan
Published: 02/16/2012
Posted by: ReachFactor

Suresh Srinivasan posted the following on the ReachFactor blog.

For many real estate agents, the rise of the Internet was a boon to their business; to others, it was a major adjustment. As web giants like AOL, MSN and Yahoo gave way to a splintered, user-focused collection of social networks and then later to an always-wired generation of smartphone and tablet users, some agents have made the most of the marketing and communication benefits of online tools like Facebook, Twitter, YouTube and of course ReachFactor to present their skills, reputation and listings to prospects. Others have, to put it mildly, not.

Last week, real estate marketer Matthew Ferrara published a listing of real estate marketing statistics pulled from the National Association of REALTORS, Pew Research, Nielsen, Morgan-Stanley and others. The results are broad and not easily metabolized, but there is definitely something in it for everyone. In a nutshell, the average homebuyer is slightly older, first-time homebuyer totals have dropped since last year, and younger consumers are using email less, texting more and of course more people are beginning their home searches online.