What is a VOW and How Can it Help You Grow Your Business?
Part 1 of a 5 Part Series: “Roadmap to Using VOWs in Real Estate”
Posted by: RET Staff
A Powerful New Marketing Tool
As a result of a settlement between the US Department of Justice and the National Association of REALTORS®, brokers now have a powerful new marketing tool at their fingertips.
Brokers who are members of a MLS can now provide more comprehensive information to their customers than any non-REALTOR® website can feature. They can now offer a data feed of all MLS listing information to their clients via a Virtual Office Website (VOW).
Consumers are hungry for more and more real estate information. They are not only looking for active data, but any information that will help them get a better gauge on the local real estate market and neighborhoods they are interested in. They are looking for as much accurate, comprehensive and current information available.
Who better to serve their information needs than REALTORS®? The MLS has the greatest depth of real estate information available anywhere. VOWs can help the industry capitalize on the strength of MLS and property databases. They can help keep REALTORS® at the center of the real estate transaction instead of encouraging consumers to go to third-party non-REALTOR® websites for their real estate search needs.