WAV Group White Paper: Brokers Missing Their Customers
By Victor Lund on the WAV Group blog
Posted by: RET Staff
Many real estate brokers believe that search engine optimization is a key tactic to master in their online strategy. There is a tendency to use statistics to make assumptions about your search engine optimization strategy that can lead you astray and have you investing your efforts and marketing dollars ineffectively.
We all know the NAR research: 35% of buyers and 40% of sellers start their home search online. This is a totally misunderstood statistic. It does not tell us where the consumer starts their search online. Do not assume that it is a search engine like Google, MSN, AOL, or Yahoo. Do not assume that it is Realtor.com, Zillow, Trulia, Homes.com, or Homefinder.
Understanding how the consumer gets to you is the key to your online success. The great news is that your broker website has an analytics program like Google Analytics that will give you the answer.