Using a Mobile for Phone Calls Slips to 4th Place

RET Staff
Published: 09/20/2011
Posted by: RE Technology

We love Marketing Charts for keeping us up to speed on all kinds of great data that guides smart choices in the real estate industry. Mobile strategy is big for every business in America, and super important for real estate. Look no further than Trulia, Zillow, or REALTOR.com to learn about the ways consumers use mobile devices to access real estate content.

What happed to the cell phone?
Cell phones are becoming less and less relevant for making calls. According to Marketing Charts 2011 Mobile Marketing Data, 21% of all mobile activity is texting. Using the web browser makes up about 17% of mobile activity. Email is used 16% of the time. And, way in last place, and telephone functionality is only used 8% of the time.

From there, the drop off is pretty smooth. Mapping is used 7% of the time; Facebook storms in at 6% of the time; and apps fall behind at 5% of the time.

Mobile Real Estate Strategy
If you want to be successful in your real estate technology planning, you need to design your systems to correlate to the habits and behaviors of agents and consumers. Here are a few insights that real estate can use based upon this data.