Top 5 Reasons to Consider Virtual Reality for Real Estate in 2017
By Jeff Harris on the Tribus blog
Posted by: RE Technology
In 2017, you will continue to hear more and more about virtual reality in real estate. According to 3D/VR media company Matterport, 76 percent of real estate professionals plan to or are already using VR to be more competitive in 2017. As a broker/owner, you likely have seen virtual reality solutions at trade shows, from local photography vendors, or on other listings in your market. With adoption expected to rise this year, now's the time to figure out if it's right for your brokerage.
It's an immersive way to experience a home online. So why should I consider 3D/VR in 2017?
You want to attract and retain agents
As you know, recruiting is a constant for most brokerages. Top agents look for brokerages when their current brokerage does not keep up with, or provide them with, the best and latest technologies to help them succeed. By offering a program directly, or through a third party vendor, to capture the 3D scans — and easily supporting the agent's ability to display that 3D content on your website — you've added tools to their tool belt that are not yet commonplace. This is an opportunity to differentiate yourself in the marketplace.
You list, or want to list, luxury properties
Sophisticated sellers expect the latest marketing methods to sell their properties, and sophisticated buyers want the convenience of touring a home whether it's 11 p.m. or while at their busy office. Letting a seller experience a 3D or virtual reality model during a listing presentation is a great technique to win a listing. By not offering 3D or VR solutions, you open the door to losing a listing to another brokerage.