Time to Go Pro With Your Video?

Suresh Srinivasan
Published: 01/22/2012
Posted by: ReachFactor

Video “breakthrough” statistics have been spreading like wildfire the last few months, but they probably seem obvious to anyone who even casually uses the Internet. AGBeat reported several days ago:

“In the month of December, 182 million American web users watched online video, averaging 23.2 hours per viewer, totaling 43.5 billion videos watched in the month. Fully 85.3 percent of the American web audience viewed online video in the most current analytics report.

“The average online video ad was 0.4 minutes while the duration of the average online video was 5.8 minutes. Video ads accounted for 14.1 percent of all video views and 1.2 percent of all minutes spent viewing video online.”

No doubt, video is a huge draw for web viewers, for a variety of reasons and covering many different subjects: sports highlights, news broadcasts, how-to tutorials, network television clips, bizarre video diaries and the list goes on. But the common denominator here is that web content creators and the web audience are converging with the realization that showing is more effective than telling.