Three Traits of Every Rock Star Real Estate Agent
An article from RISMedia
Posted by: RET Staff
Agents are feeling pressure from both a soft market and from the ever-shifting demands of consumers clamoring for reduced hassle in their transaction, which nowadays includes a completely electronic environment. It's this shift in the industry that requires agents to take a different approach to their business and adopt the traits of those who are truly "rock stars." Here are three ways the most successful agents have adapted to the ever-changing industry and market:
1. Client Convenience. It's a fact: Inefficiency and time kills deals. Agents need to adopt technology that solves real problems, instead of relying on tools (or multiple tools) that solve a portion of the problem or a portion of a business process. Look for a solution that solves an entire business process. Buyers and sellers — especially the younger generation — expect to do most of their negotiating, amending and signing online. This client expectation is what should drive implementation of technology, making everyone's lives easier, including that of the agent.