Three Pillars of Marketing Success - Pt. 2
An Article from Harper Thorpe of CoreLogic
Posted by: RET Staff
This post, written by Harper Thorpe, appeared originally on the CoreLogic Broker Buzz blog.
This is the second article in a three part series that explores the three legs of successful service companies.
Real Estate is part of the largest segment of our economy, the service industry. The service industry views three distinct pillars of success: Customer Acquisition, Customer Retention, and Customer Margin. The most successful Real Estate brokers and office managers also focus on these three components.
In the first article in this series, we focused on Customer Acquisition. Here we will discuss Customer Retention.
Improving customer retention has obvious near-term impact on your business, and as importantly, it increases the book value of your company. Since customers have so much value and the benefits of retaining a customer is so obvious, how can a brokerage make improvements in customer retention.