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Things That Don’t Get Measured, Don’t Get Changed: 02/09/2012

Things That Don’t Get Measured, Don’t Get Changed

By guest contributor Jeff Turner of RealSatisfied

5 out of 5 by 2 User(s)
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Published: 02/09/2012
Posted by: RE Technology
Every year new polls are released that list the public perception of the most and least respected professions. Every year, firefighters and doctors typically lead the list. And every year, real estate agents rank near or at the bottom in poll after poll. It’s no secret real estate has a reputation problem, it’s cliche at this point.

What causes this? There’s only one answer. It is the poor performance of a segment of the real estate agents and brokers  large enough to sway public opinion. Every real estate agent I’ve ever met can tell countless stories of agents who they felt were simply unqualified to manage a real estate transaction, used deceptive techniques to secure deals or who provided poor customer service to their clients. The reputation of the entire industry is negatively impacted.

“What gets measured, gets managed.”  - Peter Drucker


 

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