Things That Don’t Get Measured, Don’t Get Changed
By guest contributor Jeff Turner of RealSatisfied
Posted by: RE Technology
What causes this? There’s only one answer. It is the poor performance of a segment of the real estate agents and brokers large enough to sway public opinion. Every real estate agent I’ve ever met can tell countless stories of agents who they felt were simply unqualified to manage a real estate transaction, used deceptive techniques to secure deals or who provided poor customer service to their clients. The reputation of the entire industry is negatively impacted.
“What gets measured, gets managed.” - Peter Drucker