The New, Tech-Savvy Real Estate Pro
An article from the iHomeFinder blog
Posted by: RE Technology
Real estate agents are no longer the single, solitary gatekeepers of real estate information. Technological developments that empower buyers and sellers have forced significant changes on the industry. The agents and brokerages who adapt to this new, technology-rich paradigm will thrive and continue to continue to see success.
Real Estate Technology for Homebuyers and Agents
15 years ago, the real estate market was a different place. If a homebuyer wanted information on a home, an agent would have to dig it out of their files and walk them through the listing.
Now, things have changed. Buyers can find detailed real estate information with a quick search on their smartphones. Large, consumer portals like Zillow opened this door. They provided information and data comparisons for anyone to see, empowering consumers and changing the way real estate transactions happened.
The simple ability to search for homes at their leisure gave homebuyers more freedom and control than they'd previously had. And with that newfound freedom, buyers and sellers developed an expectation for this level of convenience and independence.
Technology has changed for agents and brokers, too. Now that homebuyers do much of the early explorations on their own, modern agents have found other ways to provide value. It involves using technology to connect with potential buyers, automatically nurture their leads, and build effective relationships.