Guest Contributor
Published: 07/31/2012
Posted by: RE Technology

Karli Larson of ePropertySites.com says:

Although some agents debate whether holding an open house can have an impact on selling a listing, there's no denying that if you do choose to hold an open house it's a huge disappointment if no one shows up!

To make sure you're covering your bases when announcing your upcoming open house, we've taken our handy little Open House Guide and turned it into an acronym that will help you remember where to advertise.

Just think OPEN: Online, Print, Email, and Newsletters

Online

Use your social channels to generate interest for your open house. Tweet about it, post on Facebook and LinkedIn, even blog it. Make sure to use a great "hook" that will entice your audience, such as: "Free Starbucks gift cards for the first 10 visitors this Sunday at my Laguna Beach open house!"

You also need to post to your local online classifieds. Craigslist and most newspapers offer highly-trafficked online announcement boards that are perfect for getting the word out about your open houses.