The best approach to mobile is an integrated approach

Guest Contributor
Published: 08/19/2012
Posted by: RE Technology

Guest contributor Delta Media Group says:

It hasn't been much of a secret that Google's mobile search shows favoritism to mobile-enabled websites.

And it only makes sense. If you search Google from a smartphone, wouldn't a website built to work on a smartphone make more sense to land on than one that displays poorly on a mobile device?

In fact, Google has now been spotted testing a smartphone icon in search results for websites that are smartphone optimized.

With two-thirds market share amongst all search engines, Google controls the web. And Google knows the web has been going mobile, and will continue moving in that direction.

Previous reports showed mobile web search will surpass that from PCs by 2013. Smartphones now make up half of all cell phone purchases. And rumors keep swirling that Apple might introduce a lower-priced iPad, thus helping make tablets more accessible to the masses.

There's really no argument that a mobile-enabled website is a must. But mobile sites have recently begun following a familiar path. Many websites have gone mobile for the sake of being mobile. Many have ignored web design and functionality for basic sites that provide little to users.