Technology Can Help Build Connections

RISMedia
Published: 03/19/2012
Posted by: RET Staff

For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable.

However, the introduction of technology into the real estate industry has changed the once-cherished relationship between agent and client. Suddenly, loyalty is rare, because clients are now able to find homes on their own. They call agents based on availability and because the agent happens to represent the property the client is interested in. Phone calls have dissolved into text messages, and clients tend to interact more with your website than with you as a person.

This societal shift has caused many agents to turn away from technology. They feel that by communicating online, they are depriving the client of the relationship that is needed to facilitate a successful deal. However, this is not the case, and we, as an industry, need to start embracing technology as a new way to create that relationship between agent and client.

Don’t be afraid of technology. By using it properly, you can easily build that connection you need with your client and, often, can end up creating a strong bond.