Tame the Beast: Keeping S.O.C.I.A.L. Simple
By Karli Larson of ePropertySites.com
Posted by: RET Staff
Do you ever feel overwhelmed by your social media marketing? Social media can sometimes seem like an insatiable beast: it needs to be fed constantly with fresh content in order to survive. But by creating a simple checklist for your social media marketing process, you can easily tame that beast and keep your social simple. Use this acronym for all of your property marketing on social channels, and your strategy will become more smooth and thorough than you ever thought possible.
Talk to your seller about what it's been like to live in their home. Use their responses as a basis for your posts on social channels. Ask them questions such as, "What will you miss most about living here?" and "What's your favorite room in the house and why?"
LinkedIn Tip: Connect with your sellers on LinkedIn and share their responses to your questions with a link to your property site in a LinkedIn update. Then ask your sellers to share your update with their connections, and you'll instantly get your name in front of their connections for a chance to gather some referrals!
A great way to promote a listing is to talk about the lifestyle associated with living there. What is unique about the outside of the home? What kind of entertaining could you do there? What kind of activities with family and friends?
Facebook Tip: If there are any nearby outdoor events, such as a block party or farmer's market, check in at the event on Facebook along with a note about the listing, such as: "The neighborhood farmer's market is less than a five minute walk from my listing on 18th Ave!"