close
Search for:
All Products Companies Articles/Columns/Webinars Reviews/Reports News
search Search
Enter your message. sendmail
Your Email *:
Subject *:
Your Message *:
Stop Buying Real Estate Leads: 01/05/2017

Stop Buying Real Estate Leads

By Erin Gilbert on the Onboard Informatics blog

5 out of 5 by 1 User(s)
0 Comments

Onboard Informatics Go to Profile Onboard Informatics
Published: 01/05/2017
Posted by: RET Staff

oi_stop-buying-leads_1

We live in a society of convenience. Technology will accelerate this trend in 2017. Why turn on your lights when Google can do it for you? Why go to the grocery store when Fresh Direct can do it for you? And why invest in lead generation when you can simply buy leads outright?

Buying leads is certainly an easier approach to lead generation than creating a system that attracts, converts, engages and nurtures over time. That's why so many real estate professionals continue to buy leads. It's easy and, for many, it's effective.

But if you are investing in both digital marketing and buying leads from a third party, you could be spending money on the same customer several times over. In real estate and beyond, it's known that generating your own leads has slightly more upfront costs, but costs your company less over time. Purchasing real estate leads – through companies like Zillow or even things like PPC advertising – will likely increase over time. Here's an example chart from the internet marketing company FourandHalf:

oi_stop-buying-leads_2

 

Email This to a Friend
Close Window

Stop Buying Real Estate Leads

Send to:
Your message (optional):
Email This to a Friend
Close Window

Your email was sent.

Latest Articles

JoinNow