Social Media’s Impact on How Brands Connect to the Fragmented Consumer
An article from RISMedia
Posted by: RET Staff
Online marketers who syndicate branded experiences in destination sites can ensure a strong brand presence within the market space. With the help of Facebook and its 900 million active users, social media has quickly established a track record of successfully connecting digital brands to an ever-growing fan base.
Marketers were quick to launch branded pages on Facebook that linked out to their own websites. The traffic to their Facebook pages quickly took off, but consumers didn't need to leave Facebook to click to the individual company's site—the brand had been brought to them.