Social Media 101 for Real Estate: What You Need to Know
An article from the HomeFinder.com blog
Posted by: RET Staff
While it's always hard to see summer near its end, the lifelong student in us can't help but get a little giddy for August. This back-to-school month conjures images of beginnings: a new school year, fresh supplies and jumping back into learning after a relaxing summer. As a real estate agent, it's important to continually learn the best ways social media can help your real estate business. We have put together a Social Media 101 guide for you to use as a resource as you take the steps to implement a new real estate social media strategy.
This social site/photo-editing app is an excellent way to transform amateur snapshots into professional looking works of art, thanks to Instagram's filter function. Use the "Inkwell" filter to photograph modern houses with clean lines; use the "1977" filter to snap photos of lake houses or beach town listings; use the "Toaster" filter to create a sunny day in your photos. Expand your Instagram presence by adding photos from around your local real estate markets, so your Instagram followers (and potential clients) can get a glimpse into your various neighborhoods.
A social networking service and website, Facebook is an excellent platform to engage with potential clients. Make an effort to post timely local real estate news and neighborhood updates. Determine a set number of clients you want to engage with daily (start with five to 10) by liking and commenting on their posts, to develop an online rapport that can develop into an offline relationship.