Small Businesses Still Haven’t “GoMo’ed”

Seth Kaplan
Published: 06/24/2012
Posted by: Mobile Real Estate ID

A recent survey by AT&T revealed that while 75% of small businesses reported having a website, only 31% said they had a mobile enabled website.  Yet the same study also noted that 60% reported that they would spend more on online marketing this year than last and noted that location based searching was becoming more and more important.  Fact is, while we all notice how much location based “local” searches have improved our day to day, many of us have not stopped to think about why that’s possible.

It’s only possible through our mobile devices.  Our desktops lack the location services needed to determine the results based on where we are.  In addition, the combination of the phone/internet allows for immediate connections to be made through click-to-call once we have found something of interest.