SCVNGR Positioned for Success in 2011

RET Staff
Published: 01/04/2011
Posted by: RE Technology

A new and exciting company that has been poking around the real estate conferences lately is called SCVNGR. They bring a fresh and new approach to marketing that may have a place in our industry.

Last year, SCVNGR partnered with Homefinder and Prudential Georgia Realty to host a SCVNGR hunt around Atlanta. To participate, consumers Registered for the hunt (lead capture). The consumers were invited to visit open houses to check in and find stuff that was placed at the open houses. The open houses were published on the Homefinder.com, Atlanta newspaper website, and Prudential Georgia websites. The winner received money as a down payment on a home.