RPR Commercial Brings It
By Bill Rovillo of IMAPP
Posted by: RE Technology
Guest contributor Bill Rovillo of iMapp shares this post from his blog.
I had the opportunity to catch up with Kristen Carr of RPR recently at the Ft. Lauderdale REBar Camp, sponsored by the Greater Ft. Lauderdale REALTORS. Kristen and I basically play in the same sandbox, just for different companies. We have become friendly competitors as of late.
We had heard of the RPR beta version for commercial practitioners but never had the opportunity to see anything more than a few snippets here and there from their on-line videos on the RPR blog. So when I saw that Kristen had a free minute at REBar, being a former “commercial guy” myself, I jumped at the chance to see what she was up to. And then……..wow.
Kristen breezed easily through the site with me. My mind drifted back to the early ’80?s when I was in Washington D.C. leasing commercial space. “Man, I wish I had this back then” was the recurring theme playing over and over in my mind.
She showed me the RPR detailed location analysis report. A drive time report section. Market conditions, the economy and trend reports are also available. I saw great information for site selection and then my favorite- the Business Opportunity analysis report. All great stuff.
The Biz Opp report to me (well, not me anymore, but to you, the commercial practitioner) was golden. A real gem. Imagine being able to show your client data that will represent the best location to place their business. The Biz Opp report does this. It will steer you and your client to make the “best location decision”, as opposed to the “best price decision”, which rarely are the same. With this type of information available, a commercial broker can help businesses, big or small, make the most informed decision on where the business should ultimately be located. While residential brokers have to deal with price, proximity of schools and the like for their clients, commercial folks deal with something much bigger. The viability of a business. And the welfare of the employees of that business. Talk about pressure!