Rewards for Growing A Facebook Following

RET Staff
Published: 03/31/2011
Posted by: RE Technology

For a while now the return on investment (ROI) for a Facebook fan has been hard to measure. Social media takes time.  Each day posting, linking and building a followership that you should engage with takes time.

A not-so-underlying concern for real estate professionals is: is it paying off?  It this the best use of my day?

Take heart. Those of you who are faithfully working on your social presence, recent findings from Syncapse indicate that the average Facebook fan is worth $136.38 to a brand, and Facebook fans spend an average of an extra $71.84 on a product.

However, previous ExactTarget research indicates only 17% of US consumers reported that they're more likely to buy as a result of liking a brand.