Real Estate Marketing: Sitemap pages – Giving Google a Roadmap
By Harper Thorpe on the CoreLogic Broker Buzz Blog
Posted by: RET Staff
Depending upon the size of your website and what SEO strategies you have employed, a sitemap can make sure that the search engine indexes the most important pages of your website first and more frequently. In essence, search engines give each website a budget for spider resources. Upon every visit, the search engine spider will spend a certain amount of time on the site.
Many (most) real estate websites will have a limited number of 'content' pages and a large number of dynamically generated listing pages. The problem is, the spider can spend all its time indexing listings and not get around to indexing pages containing contact and promotional information in a timely manner.