Real Estate Marketing Online: Building Your Online Community

Broker Cafe
Published: 06/15/2011
Posted by: RET Staff

When you take a look at your broker website analytics, take a peek at Referring Websites. You are likely to find that one of the top referrers to your website is facebook.com. Your broker marketing efforts should include a presence in the world of social media.

Now take a look at your company Facebook page. If you don’t have one, create one today. It only takes a few minutes. With a little effort, you should be able to get 500 people or more to “like” your page. As a result, this will help you generate about 5% of the overall traffic to your real estate website. If you do more, your percentage of referring traffic will be even bigger.