Real Estate Marketing: Converting Visitors into Customers
By Harper Thorpe on the CoreLogic Broker Buzz Blog
Posted by: RET Staff
The visitor conversion equation is pretty straightforward and often ignored. Search result position, title tag, description, and page content are the critical components of conversion.
A huge factor in conversion is where your site ranks in a Google search. I've written numerous posts on the technical factors that impact your ranking results for keyword searches. It is important that your team executes consistently on these block-and-tackle fundamentals. Click-through rates fall off dramatically the lower your site ranks. A number five ranking typically results in only twenty percent of the click-throughs of a number one ranked site, all things being equal. We have no intention in leaving things equal.