Poke, Buzz, Tweet…but Don’t Forget to Meet!
An article from RISMedia
Posted by: RET Staff
I was talking to Bill Scott, senior vice president of a successful real estate company, recently about a topic for an upcoming event at which I was asked to speak and he came up with "Poke, buzz, tweet...but don't forget to call and meet." That became the topic for my speech and a very successful series of events. The second half of that phrase is exactly how I feel about social media: "Don't forget to call and meet."
As I work with more and more Top 5 agents around the country, many tell me that as much as 75 percent of their business comes from repeat and referral business. That is a huge number! They feel social media is important, but not as important as a good, old-fashioned lunch appointment, phone call or even stopping by a prospect's work or home for a quick visit. That in-person touch screams professionalism and sets them apart from the masses who believe a simple "thumbs up" on Facebook is enough to call it a day. Don't get me wrong, I love social media, but when I talk to brokers and managers that are frustrated when they see their agents on Facebook under the pretense that they are prospecting, I certainly understand their concern.