Outsmarting the Sharks

Broker Cafe
Published: 06/13/2012
Posted by: RET Staff

So, I’m in the car last week with my sister, a record achieving agent for Prudential in Dallas, TX, when she pipes up “I really miss my subscription to RealQuest® Professional. How do I get that back?” I ask, “Well, how did you lose it?” “I don’t know, I guess I just let it lapse”.

Digging with my verbal pick, I found out she’s no longer looking like the smartest kid in class without it. “I can’t tell you how many times I had the right answer at my finger tips with that information, I always shined”.

Selling real estate today is as much perception as reality. Yes, the bustle to land the leads and moxie to hustle the listings is the same – but once you get to the red carpet, you need to shine in front of the cameras.Today, clients have their own, often ill informed, opinions about the way things are in the real estate market.

Generally, every seller thinks their home resale value is higher than the market pricing and every buyer can’t imagine paying that much for a house. Managing emotional bias is only done with dispassionate data. Here’s the list of comps. This is what the bank will say your house is worth. Here’s what the appraiser will use to start the walk through. An investor is going to look at the home compared to others this way – where crime and school statistics are just as important as floor coverings and upgraded granite countertops. What we are talking about here is the basic real estate technology applied to the selling process.