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One Trend That Will Separate Real Estate Winners and Losers: 09/14/2011

One Trend That Will Separate Real Estate Winners and Losers

An Article from New Contributor Market Leader

4.8 out of 5 by 5 User(s)
1 Comment

Market Leader Go to Profile Market Leader
Published: 09/14/2011
Posted by: RET Staff
This summer, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes into account a significant amount of research as well as interviews with many of you about your current business and vision for what's ahead. Murray and Morris then offer 10 trends that they expect to see come to fruition over the next five years, with a specific "game plan" to help real estate agents, brokers, and franchises succeed.

If you'd like to see all 10 trends, click the link at the bottom of this article to get a copy. The following article explores the one trend that they consider to be the lynchpin to making it all work.

Cloud-Based Technology Platforms
The evolution towards cloud-based technology platforms, commonly known as "software-as-a-service," is the trend believed to drive performance and growth. Many of you are already implementing this. But brokers and franchises are often frustrated by attempts and costs to build an internal platform that keeps up with the needs of customers and agents.

 

Comments on: One Trend That Will Separate Real Estate Winners and Losers
by Victor Lund 2011-09-15 07:47:20
You indicated that Agents and Brokers spend $10B on Marketing and Technology - I thought the number was $6B (our estimate). I have not been able to find a data source for this. Can you tell me if your $10B is an estimate like ours or if you found a reliable data source?

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