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Mo•bi•lize: 03/21/2012

Mo•bi•lize

Byline: By Seth Kaplan of Mobile Real Estate ID

4.2 out of 5 by 5 User(s)
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Seth Kaplan Go to Profile Seth Kaplan
Published: 03/21/2012
Posted by: Mobile Real Estate ID
Mobilize: (verb) to assemble and make ready for action…on mobile devices.

If you looked up the word Mobilize in the dictionary you would find an array of definitions ranging from “to put into movement or circulation” to “make ready for war”.  With the 3rd generation of iPad hitting the stores this past Friday and over 300 million mobile users in the US alone the definition of the word Mobilize is primed for a change.

Moving forward in a business setting it will be used to refer to whether or not you have “mobilized your brand”.  Have you assembled and made ready for action your content and brand for access from mobile devices?  Understanding of course that’s a broad question because mobile devices today are so versatile and allow for so many different access points; text message, QR Codes, Mobile Web and Apps to name a few.  Have you covered them all?

The goal here is not to confuse or overwhelm, but more importantly bring to light the overwhelming need to ensure that you can today’s largest and fastest growing audience; mobile users.  As with anything there is more than one way to skin the mobile cat.  I would recommend first ensuring that you understand the mobile tools available and then identifying those you feel could make the biggest impact on your existing marketing.

 

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