Marketing Messaging: 7 Ways to Maximize the New Facebook Timeline
An article from RISMedia
Posted by: RET Staff
1. Cover Picture – As the first thing people see when they visit your page, the cover picture is prime real estate to market your services, show off your personality or build stickiness so people want to "like" you. While it looks like a billboard opportunity, there are very specific rules and regulations regarding what can and can't be used as a cover photo. For instance, Facebook rules say that you can't feature contact information or a link to your website. You must also stay away from having a call to action such as "like this page" or "get free stuff here." One of the best ways to maximize the cover is to blend your real estate with your personality while supporting your brand. A great example of this can be found at www.Facebook.com/LindaHallTeam. Be sure to keep in mind that the photo size for the cover is 851 pixels by 315 pixels.