Make Better Video

Guest Contributor
Published: 02/02/2012
Posted by: RE Technology

Guest contributor Chris Brogan brings us this article about making better video.

I’m learning about video because I believe, strongly, that 2012 is the year that companies and individuals who can create interesting video will be able to stand out better in the oversaturation of social media. My own practice, Shhh! The Secret Show, has me learning about lighting, sound, editing, interviewing, content planning, camera angles, titles, screen casting, how to make b-roll, and more. It’s quite a step up, technically, from what I used to do with a Flip camera and a bit of waggling it around in front of my face.

And when I say this, it’s most definitely not perfect. Just watch the latest episode to note all the things I could do better. But, and this is important, it’s better for me, and it’s getting increasingly more compelling for my audience, which is the goal. If THEY like it, then I’m doing better. The thing is, if I can figure this out, so can you.