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Listing Syndication - Who's Cited as the Source?: 02/17/2011
Listing Syndication - Who's Cited as the Source?
Is Your Listing Being Attributed to Another Agent?
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When property listings are syndicated to the major real estate portals, the portals often give credit (a citation) to the person or organization that supplied the listing. You’ve probably seen listing search results pages that look like this:
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Listing Syndication - Who's Cited as the Source?
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However, having the source cited is a huge help to the agent from the perspective of data management. Often agents just think that if they take it out of the MLS, then it comes off all sites on the internet. But they forget that submitted the listing other places like postlets or a real estate magazine. When the agent sees outdated info on a site, knowing where it is coming from helps them know where they have to go to update their info in order for it to be propertly syndicated.
I prey that agents will not syndicate listings - it is a messy enough world today.
Last year, Century 21 Hometown (380 listings, Central Coast of California) had listings being syndicated to online publishers from Agents (postlets and Virtual Tours), MLS (listhub and Point 2), Broker (IDX Vendor), Magazine (Homes and Land and the Real Estate Book), and the Franchise (Century 21, Listhub).
Aside from the resulting chaos, we learned a lot about trumping order and business rules at various listing portals. Trust me when I say that one feed of all broker listings to selected sites is the way to go. In Century 21's case - the Franchise feed was the most beneficial because their agreements with Zillow and Trulia keep competing brokers/agents from appearing on our broker listings. Same business rules hod true for all REALTOGY Franchise Feeds and Keller Williams Feeds.