Guest Contributor
Published: 07/05/2012
Posted by: RE Technology

This is the second part of an excellent whitepaper published by VHT. To read Part One, click here.

Consumer Expectations

Today's web-savvy consumers are accustomed to being dazzled by sharp, colorful, professional photography and elegantly designed retail sites. They are used to features, functions and presentations that help them picture themselves wearing or using the merchandise they see on the web.

Can you imagine going to a top retailer's web site and seeing fuzzy, unfocused pictures of merchandise? How much time would you spend shopping on a site that showed grainy or distorted photos with bad lighting? Or photos with poor composition that appeared hastily shot?

You would be shocked to see a leading consumer brand such as Macy's use anything less than vivid, full-color photographs in its online merchandising.