Know Your Numbers: Visitor Demographics, Top Landing Pages, & Conversions

Guest Contributor
Published: 02/02/2012
Posted by: RE Technology

The brilliant Ricardo Bueno illuminates us two days in a row this week! Check out the latest from the Diverse Solutions blog.

If you’re running a real estate blog as a part of your lead generation efforts, there’s some key statistics that you really need to understand:

1. Visitor Demographics,
2. Top Landing Pages,
3. Conversions

Understanding some of these key statistics will give you a better understanding of what consumers are doing on your site, how they’re interacting with your content (if at all), and what you need to do to improve your content to reach more people.

Let’s take a look…

Visitor Demographics:
In Google Analytics, in addition to seeing an overview of your over-all site traffic, you can access information about your visitor demographics. Here’s what it looks like: