Is Your Domain Working For or Against You?

Homes.com
Published: 01/19/2012
Posted by: RET Staff

Some real estate agents don’t really put much thought into their domain names. They just slap their own name or broker name into their browser window and call it a day. But did you know that your domain name could be hurting your business or your search engine optimization? Thankfully, the helpful Geeks over at GeekEstate have compiled a list of things to keep in mind when choosing a domain name.

1) Your name and then some. Since domains are pretty cheap these days, go ahead and reserve YourName.com. You can have that website redirect to your blog or your real estate business website if you’d like, since existing clients will be able to find you that way. But your prospects are more likely to find you by searching for terms concerning the area in which they’d like to live, so making your domain name something they’d be searching for will help tremendously (“Tallahassee Homes” or “San Diego Real Estate,” for example.)

2) Live and local. We must reiterate the importance of keeping your real estate website local, just like your business is. By having your city name in your domain, it is more likely to be found by home buyers in your area that might not otherwise meet you. That also helps your domain describe exactly what your website is about. The more descriptive you are, the better.