IXACT Contact
Published: 03/04/2013
Posted by: RET Staff

You're driving to a listing presentation and you stop at a light. On the light pole at the intersection you notice that someone has put up a poster, stuck there haphazardly with masking tape. The poster is torn in spots and faded by the weather. There is even a spelling mistake.

Scribbled in big block letters the poster reads: "John Smith, #1 Real Estate Agent in South Florida. Call Today."

Now, would you consider trusting your retirement savings to this person?

Of course you wouldn't!

John Smith may, in fact, be an excellent and highly experienced REALTOR®. But, unfortunately, his real estate marketing materials are telling a completely different story.

What story are your real estate marketing and presentation materials telling?

Are they positioning you as a helpful, knowledgeable professional? Or are they communicating a different message?