Leading Agent
Published: 07/10/2012
Posted by: RET Staff

About a month ago, I discussed Facebook's new promoted posts, and what they were all about. I had mentioned in my article that the next week I would share best practices with promoted posts. At the same time I wrote that article, we released our new Real Estate 3.0 Marketing Suite, specifically our neighborhood capture pages. Largely due to the massive success of this release and the flood of demos and new account set ups we experienced, I have been "off the blogging radar" for the past few weeks. For that, I apologize.

As someone that always keeps his promises, though, I wanted to double back with everyone and discuss with you what best practices you should consider when using promoted posts on your Facebook fan page. The following four tips should be considered when deciding when and how to promote your posts:

1) Promote Posts That Have Vibrant Photos & Videos

People tend to respond to bright, simple and attention-grabbing images. Perhaps the greatest thing about Real Estate is that you have TONS of these images at your disposal. Namely, the homes you sell and the landmarks in the neighborhoods in which you work.

If someone is considering buying or selling a home, they are going to want to look at the listings you sell and the neighborhoods in which you work. Promoted posts give you a vehicle to brilliantly do this to both your fans and your fans friends.

But what about those folks that aren't actively looking for a home, or considering selling their home? Even these people will be beneficial to market to in this fashion, as it keeps you visible to them, and at the forefront of their mind, so when they finally do need your services, you will be the first one they think of.