Four Ways To Use Facebook Promoted Posts In Your Real Estate Business
By Christopher Leo of Leading Agent
Posted by: RET Staff
As someone that always keeps his promises, though, I wanted to double back with everyone and discuss with you what best practices you should consider when using promoted posts on your Facebook fan page. The following four tips should be considered when deciding when and how to promote your posts:
1) Promote Posts That Have Vibrant Photos & Videos
People tend to respond to bright, simple and attention-grabbing images. Perhaps the greatest thing about Real Estate is that you have TONS of these images at your disposal. Namely, the homes you sell and the landmarks in the neighborhoods in which you work.
If someone is considering buying or selling a home, they are going to want to look at the listings you sell and the neighborhoods in which you work. Promoted posts give you a vehicle to brilliantly do this to both your fans and your fans friends.
But what about those folks that aren't actively looking for a home, or considering selling their home? Even these people will be beneficial to market to in this fashion, as it keeps you visible to them, and at the forefront of their mind, so when they finally do need your services, you will be the first one they think of.