Follow The Money
A "Monday Morning Mobile" Article by Seth Kaplan
Posted by: Mobile Real Estate ID
So what do you do when you know you need to make a change, but haven't had time to do the research? Follow the money!
Google co-Founder, Larry Page, told investors last week that mobile is quickly becoming the "backbone" of their advertising strategies. Smartphone and tablet search accounted for 12 percent of total search advertising spent in Q1 and the ad spend on these devices rose 221 percent over this period last year. At this point, mobile is bringing in more than 10 percent of Google's revenues and that is growing quickly. We could go into detail as to why advertisers are shifting their dollars to mobile, but it's pretty clear when you walk down the street, enter a Starbucks or watch a group of teens sit glued to their phones amongst one another; people have become addicted to their mobile devices.