Follow The Money

Seth Kaplan
Published: 04/23/2012
Posted by: Mobile Real Estate ID

As business owners, we would all like to take the time to do our research and make a sound decision on where to invest our marketing and technology dollars. Unfortunately, more often than not, we find ourselves looking for additional hours in the day just to get all the core business functions done, which doesn't leave much time for doing one's due diligence when it comes to research.

So what do you do when you know you need to make a change, but haven't had time to do the research? Follow the money!

Google co-Founder, Larry Page, told investors last week that mobile is quickly becoming the "backbone" of their advertising strategies. Smartphone and tablet search accounted for 12 percent of total search advertising spent in Q1 and the ad spend on these devices rose 221 percent over this period last year. At this point, mobile is bringing in more than 10 percent of Google's revenues and that is growing quickly. We could go into detail as to why advertisers are shifting their dollars to mobile, but it's pretty clear when you walk down the street, enter a Starbucks or watch a group of teens sit glued to their phones amongst one another; people have become addicted to their mobile devices.