Expand Your Real Estate Reach

Suresh Srinivasan
Published: 08/01/2012
Posted by: ReachFactor

There's nothing wrong with focusing on community for your real estate agent marketing. In fact, it's crucial to use social media to emphasize to your clients and prospects that you are indeed the right person to find them a home in a particular part of the country. But that doesn't mean you should think locally exclusively. New research shows that foreign buyers still see the U.S. as a safe real estate investment, making them a new target for your real estate agent marketing.

Trulia's International House Hunter Report shows a drop in the foreign share of American home searches, but nevertheless reveals that despite increasing housing prices, U.S. real estate is seen as among the safest investments.

"Although Europe's financial troubles have been a global economic threat, the Eurozone crisis had a silver lining for U.S. housing in 2011 as Europeans looked to American real estate as a safer investment," said Trulia's Dr. Jed Kolko. "Last year, the share of searches from Greece, Spain and Italy increased, bucking the international trend. Now, however, the foreign search share is declining even from those Eurozone crisis countries."