Enhance Your Brand Through Your Facebook Cover Photo

Homes.com
Published: 05/28/2012
Posted by: RET Staff

In recent months, Facebook has transformed from social media site to "online life scrapbook" with the implementation of the new Timeline format. For real estate agents who use Facebook as a means to market themselves (and if that's not you, it should be), this means your brand is about to change. If you haven't switched your Facebook profile over to the new layout, it's only a matter of time before you do (or Facebook does it for you). One glaring difference from the old layout that will influence your branding is the new cover photo feature.

Your cover photo acts as a complement to your profile picture. Similar to your business profile photo, it's not private, so when people search for you they can see it. Due to the cover photo size and placement – right at the top of your profile page – cover photos are in a prime position for branding and advertising. It's safe to say that the first thing you can't help but look at when you open someone's Timeline is their cover photo.