Empower Agents With Screen-to-Screen Selling
By Doug Devitre of REALTOR®Mag
Posted by: RE Technology
You might already have the talent, but are your agents keeping up with changes in the sales process?
Customers want to make a decision fast, especially when there's a timely offer consideration. And responses such as, "I'll send that to you when I get back to the office," will soon be removed from our vernacular. Distance no longer prohibits a live meeting, and sharing of information can be done any time and any place with the cloud storage and collaborative conferencing tools available today.
There's a chance agents might lose a sale to a faster competitor or limit the opportunities they create for their clients if they don't know what type of technology is available. As I see it, the responsibility of the broker is to provide agents with the best process and tools in order to make them successful. Check out REALTOR® Magazine's Screen-to-Screen Selling Product Guide for a comprehensive list of screen-sharing and video-conferencing products.
While finding the right tools is key, it's also important to empower agents with a screen-selling mindset. Help agents employ a screen-to-screen approach by first tackling these three traditional myths that might be limiting your company's sales and productivity.
Myth 1: Real estate is a face-to-face business.
The idea of meeting face to face isn't always realistic when schedules are packed and time is of the essence. The relationship might develop face to face, but its execution is in how you use technology in order to make the sale. Some face-to-face meetings can be replaced with phone calls, video conferencing, or screen-sharing tools. For example, your agent might meet someone at a networking event or receive an out-of-town referral and continue the client relationship without ever leaving their office by using tools such as Google Hangout, Skype, Join.me, GoToMeeting, and others.