Email Communications: Timing Is Everything
By Suresh Srinivasan of ReachFactor
Posted by: ReachFactor
Cold-calling and pavement pounding still have a place in real estate agent marketing, but email and e-connectivity have made staying in touch with clients, prospects and even colleagues on your mailing list a lot simpler. But, as new research shows, there's a right way and a right time to "pulse" your contacts.
According to new data culled from sources like Hubspot, Inman News, KISSmetrics, Marketing Sherpa (and packaged together in a post called Email Marketing Tips for Real Estate Pros at Homes.com) there are certain times of day and certain days of the week where contacting people as part of your real estate agent marketing strategy is optimal.
On the next page, we'll see what the best times and days for sending email are, according to the data.