Does Social Media Actually Work?
By contributor RISMedia
Posted by: RET Staff
Does Social Media Actually Work? Be honest with me and yourself – have you ever been asked this question or have you ever asked yourself this question in some form or another? I bet that you have. We could probably agree that different people would have different responses based on what their definition of the word “work” is because for some social media “works” to bring them new business and for others it “works” to bring them enjoyment or to provide them some form of a diary that they can look back on and see what they were doing at different times over the last few years. And for others they think it is a complete waste of time.
I would have to say that the most common question I get from people in regards to social media is, “What do I care about Joe Schmo updating me that he is getting a cup of coffee or whatever else he is doing?” I would agree with this comment if it weren’t for one thing – CONTEXT. That is the piece of the puzzle that many are missing. It is not just about content. It is ultimately about context.
The truth is that I don’t really care about a person walking into a small booth and putting an “x” on a piece of paper either. Unless, of course, they are putting an “x” next to a name in November and they are voting for who will be the next president of the United States. Now I care. Why – Because there is context now.
Take a look at a picture that I posted recently of my five year old son spending the day with me in the office. Do you notice anything that stands out?