Did You Catch That? Creative Ways to Engage Consumers with Mobile Apps

Seth Kaplan
Published: 05/03/2011
Posted by: Mobile Real Estate ID

Imagine releasing millions or butterflies into the sky and using your iPhone to catch them. Sounds a bit farfetched, right? Well, that’s exactly what Mobile Art Lab did when they released their iPhone application, iButterfly, in Japan. This app uses augmented reality to display different butterflies based on where you are, allows you to use the motion sensor on your phone to catch them and gives you different offers/coupons based on the butterflies you catch.

Augmented reality is a term used for when you are able to see a live real-world view through the camera lens on your mobile device which is then augmented by computer generated additions such as graphics or sounds.