Guest Contributor
Published: 07/09/2012
Posted by: RE Technology

Each property is unique. No two listings are alike, so why create generic property sites? It's important to market with a focus on what makes each property special. Here are a few ways you can customize your single property sites to highlight each listing's remarkable qualities.

1. Enhance your property description

Your MLS may have a character limit, but your property site does not. Dust off your Whitman hat and wax poetic about the listing's glorious details. A flippant "must see to appreciate!" will not suffice here. Rave about the countertops, go into raptures over the faucets. If you can't think of wonderful things to say about the property, why would a buyer care to see it?

2. Apply a custom domain name

Imagine a property site with a domain as unique as the listing itself. For example, telling buyers to find the listing at prettiesthouseontheblock.com would certainly generate some positive interest! Focus on something wonderful about the home and incorporate that into a domain name. (Custom URLs can be purchased during property site checkout on ePropertySites.)