Communication is Key for Achieving Real Estate Success

Guest Contributor
Published: 08/20/2012
Posted by: RE Technology

"Kill clients with communication," said Danny Burks, co-founder of The Burks Team based out of Tyler, Texas. "Sellers will come to us after listing with someone else for six months to a year and say they never received any communication from their agents."

Danny and his wife, Rebecca, run a non-traditional brokerage of 13 people, which includes buyer's specialists, listing and closing coordinators, and even a full time professional photographer. The Burks Team are currently number one in their market, and about to close their 200th home sale this year. Danny and his team have been using Showing Suite since 2006, and can attribute their success partly in favor of Showing Suite's listing tools. "Showing Suite is an all-around great listing tool," he explains. "It sets you apart from the competition."

One obstacle many agents face is communicating effectively with their clients. Where is the line drawn between too little and too much information? Danny and his team found that clients want as much communication as possible from their agent, and take advantage of HomeFollowup to stay in contact with clients. "We send out at least three emails each week to our clients. Newsletters, virtual tours, and listing updates," Danny said.