Can You Keep Up?

Seth Kaplan
Published: 05/22/2012
Posted by: Mobile Real Estate ID

In 2012, mobile internet penetration will reach 48 percent, accounting for more than 158 million users. Over the past year alone, mobile web traffic has increased 202 percent, according to the latest quarterly mobile report from digital marketing company, Latitude. The report goes on to detail that 11.5 percent of all web visits in March 2012 came from mobile devices, with an additional 3.5 percent coming from tablet devices. With mobile traffic growing faster today than ever, do you have a mobile strategy in place to keep up?

The stats alone describe the incredible pace at which mobile web use is growing, but what's even more interesting is the way people are using the mobile web compared to their desktop. "There's a huge difference in the way PCs, tablet and mobile are being used to access the web, ranging from the solitary, task-based user experience of the PC to the localized, personal browsing experience of the mobile," said Alex Hoye, Latitude CEO. "The first quarter saw the fastest growth in mobile web traffic to date."