Brokers: How to Recruit the Best New Talent for Your Business
By Chris Kiel on the HomeFinder.com blog
Posted by: RET Staff
This post comes to us from the HomeFinder.com blog:
As branch manager, are you faced with the challenge of recruiting top talent to join your brokerage? Top real estate brokers from across the country share below their favorite recruiting and hiring tips. Employ these strategies to attract, hire and retain upcoming real estate talent in your area.
1. Establish expectations: Outline a list of specific qualities you're looking for in a new agent, and set goals of what you're looking to gain from your recruitment efforts. Jenelle Isaacson, Living Room Realty (Portland, OR), says, a "star recruit is easy to spot; they have an energy and a spark. I know that if they are able to make a quick connection with me and my staff, they will do the same thing with our clients."
Issaacson also advises to look for agents who have a passion, hobby or are athletic, because it's the things outside of real estate that bring in the clients. Charity work, church, kids' activities can show the agent is well balanced and will be a good ambassador for the company.
2. Up the ante for that star agent: Don't be afraid to go all out for a particular agent that could potentially help your brokerage soar. Particularly if you specialize in luxury real estate, the time and money you invest in recruiting a standout agent will often be returned in their first sale. "Recruiting a star agent is like a courting process," said Brad Ball, Frankel Realty Group (Jupiter, FL). "You must build a relationship with a prospective agent on a social level that may include golf, dining, concerts, sporting events and more." Go the extra mile so new prospects can see how much your company cares for its employees.