Broker Marketing: Search Engine Don'ts
An article from the CoreLogic Broker Buzz Blog
Posted by: RET Staff
I realized today that I've written quite a bit about things to do to make your website rank well in the search engines. Today I'll be writing about how to keep your website from being penalized in the rankings. Google has become increasing sophisticated in its ability to recognize websites that try to game the rankings. Of course, that's what SEO is all about.
Don't buy links.
While it is possible to buy links, it takes some skill. Trust me, paying $99 for 100 links from a company in India will backfire on you.
Don't hire an SEO consultant and ignore the process.
To be honest, making money as an SEO consultant is all about residual income. There is a lot of work getting a client set up and making the first round of changes. After that, it becomes an iterative tuning process. If you don't monitor your SEO, you can find yourself paying for work that doesn't get done.